Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with squidgy-soft feet, a goofy grin and a supercool long fuzzy tail! Alice...

Celebrate in colour with Amuseable Rainbow Birthday Cake! This joyful cake has four soft layers in pink, purple, yellow and green, fluffy icing with chocolate flecks and a suedette stripe candle...

Bashful Toffee Puppy is a gorgeous retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be a guide dog when he grows up. He loves to help people and...

Bashful Pegasus is full of gentle magic, with dusky lilac fur, a cream suedette muzzle and padded wings with neat stitch detail. They're leaping clouds with lavender hooves, their plume mane and tail...

Wherever you’re going, you can bet the Betty Corgi Bag Charm is coming along for the ride! This caramel charm is golden-brown with vanilla ears, brows, tum and paws. With a strong silver...

Bashful Pegasus is full of gentle magic, with dusky lilac fur, a cream suedette muzzle and padded wings with neat stitch detail. They're leaping clouds with lavender hooves, their plume mane and tail...

Vivacious Vegetable Sweetcorn is all dressed up in fresh field fashion! Sunshine-yellow, with bobble-soft kernels, this cuddly cob wears a stretchy green husk jacket. Just the thing for the summer...

A most attentive poodle. Georgiana Poodle has the prettiest fur in delicate tufts of champagne. Sitting sweetly, this curious friend is listening keenly with long scruffed ears. Ready to jump up on...

Once fell asleep in a teapot. Long story... Cuddlebud Darcy Dormouse is yawning her round pink ears off! A caramel mouse with pink suedette toes, a curved pink tail and a squidgy tummy, Darcy's...

A frog on the hop! The Ricky Rain Frog Bag Charm bounces along in true frog style! With a strong silver clasp, squeezable paws and a podgy tummy, this leaf-green softy makes any journey fun. And if...

Bashful Oatmeal Bunny is a hearty hugger in cosy biscuity fur. Loyal and loving, with long, soft ears, this pal likes to hold paws with their friends. Take an oaty bunny for hikes and rambles, then...

Bring your backpack to life with the Otto Sausage Dog Bag Charm. This quirky accomplice has hazelnut-chocolate fur with a curious tail and flying ears! With a crabclaw clasp, silver chain and...

Say hello to Bashful Black and White Kitten, a splendidly tuxedoed cat! He loves to groom his soft, silky fur, from his snowy tail tip to the white in his ear. Fond of a catnap, he knows how to...

Bonjour! Sweater French Bulldog Purple is rocking the dog park in their lavender rollneck. This blue-grey pup has sweet stocky legs, a rumpled muzzle and a perky short tail, and if they want to run...

Nosey but nice!  

Christmas Grizzo is cosied up in a knitted red scarf and stitched down pompom hat. With a fluffy cream coat, green velour ears, a springy tail and a mossy bottom, as well as soft fangs and beany...

Rolling in from the sunny field, it's Amuseable Cauliflower! This bobble of goodness has fleecy florets, a cheery smile and cordy booties! This veggie's in vogue, with a funky jacket of foldy,...

Eep – looks like Pacey Pufferfish has had a big surprise! This dizzy dumpling is perfectly podgy, with a marshmallow tummy and seagrass fur. With stitchy fins, nuzzly knobbles, squidgy lips and...

Bodacious Beak Toucan takes the prize for the biggest bill in the rainforest! This dazzling bird has immaculate fur in tangerine, cream and liquorice, with a dapper bib, black beak marks, a perky...

The pasture coiffeur, Amuseabean Ram is a dandy among the daisies! With a shock of splendid creamy-soft fur, curly stitch horns and cocoa boots, this petal-eared poppet is one special scamp...

Pretty Patisserie Éclair brings out everyone's sweet tooth! This artisan ami is scrumptiously snuggly, with puffy-soft choux pastry fur, a frilled hat of rich chocolate icing and a squidgy...

Pretty Patisserie Gateaux is the fashionista of the cake world. With three gorgeous tiers of fuzzy sponge, cream icing ruffles and a bold cherry hat in scarlet and green, this chunky cutie brings...

Ambrosie Hare is oatmeal-cosy, with snow-flecked fur and golden suedey paws. With long, perky ears, expressive eyebrows, a cloudy bobtail and a peaceful smile, this huggable hare is such a soothing...

Amuseabean Highland Cow comes from bonny Scotland, where cosy cuddles help in chilly weather! This quirky cow is diddy-delightful, with suedey-soft horns and a punky ginger mane! Cinnamon fur, a...

Did you ever see such a scruffly scamp? Little Monkey is a pocket-sized pal who loves to plot pranks and practical jokes! Gingery-jolly in ruffled fluff, with butterscotch cheeks and bobbly paws,...

Tumbletuft Cow is so baby-soft, with toffee fur and a buttermilk snoot. This joyful Jersey has soft suedey horns, foldy leaf ears and chunky-squish hoove, as well as a tickly tufty tail. This cuddly...

Vivacious Vegetable Kale Leaf is a veggie dandy with superfood style! Stretchy and soft with a ruched leaf ruffle, squidgy stalk and chipper smile, this elegant leaf is a chef's best friend. Just the...

Myrtle Hippopotamus is as round as a barrel and soft as velvet in dusky mauve fur. This gentle hippo has rumpled brows, ruched nostrils and rose paw-patches. With a sweet little tail and snuggly...

Pretty Patisserie Dome Framboise loves to make an entrance! The squishy pink sweetie is super-stretchy and sits on a golden pastry base. Wearing a chic raspberry beret with stitchy seeds and a bold...

Amuseable Poinsettia is a sophisticated holiday companion! This stylish plant is such a sweet gift, with red suedette petals stitched with gold freckles, deep green leaves and sturdy stalks, in a...

A tree on a tree? There's no rule against it! Festive Folly Christmas Tree is gorgeously petite with layers of scalloped fronds. Wearing a stitch smile on a rich shade of festive green, with a...

Festive Folly Present is all wrapped up and ready to impress – on the Christmas tree, that is! This scarlet gift is plump, jolly and full of promise, with a sparkling gold bow and red textured...

Little Snowman is tiny but sturdy with a beany base and textured fleece fur. A snuggly companion for chilly days, with suedette stick arms, embroidered buttons and a bobbly carrot nose, this tiny...

Wonderfully ruffled in toffee and cream, it's Little Reindeer! This sweet pal sits up so proudly, with tufty ears and suedette cocoa antlers. With a beany bottom, button nose and the cutest scruffy...

Amuseable Hot Chocolate is a comforting mug of softness. With scarlet fur, embroidered stars and kicking cord boots, as well as fluffy cocoa, a quiff of cream and stitched chocolate sprinkles, this...

Leffy Elf is wrapped up for the North Pole winds in a forest-green jacket with fleecy cream cuffs. With cranberry boots, hat and gloves, candy-cane socks, stitched gold buttons and pointy ruched...

What do you get for the man who has everything? Find out in Leffy's Christmas Gift! The kindly elf seeks a gift for Santa! It's quite the challenge, but Leffy won't give up. A beautifully drawn...

The best part of any gift is always the wrapping! Amuseable Present is a soft golden box with cranberry ribbon edged with gold braid. With a perky ruched bow, a merry smile, a suedette base and...

Maurice Macaroni is a blue-grey penguin, gorgeously squat with a round cream bib and custard-yellow tufts. With waggly flippers, stitch suedette feet and a down turned piped orange bill, Maurice is...

Even Ricky's getting into the Christmas spirit! Our favourite pond friend is dressed as Santa Ricky Rain Frog, in a scarlet hat and coat with white trim, and wears a black cord belt with squishy gold...

Festive Folly Clementine is a zingy addition to any Christmas tree! This plump orange pal has a welcoming smile, green suedette stalk and stitch-detail leaves, and a neat loop of grosgrain ribbon. A...

Amuseable Nordic Spruce Christmas Tree has a jazzy hairdo in two-tone stripes! A funky alternative festive tree in a textured linen effect pot with a quirky hessian star on top, this tree does...

Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to perfection. With embroidered lashes and a tartan hair bow, and biscuit...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to curl up with. Shake hands and feel the scruffled...

Put your paws together for Bashful Mineral Blue Bunny! Snuggly-stunning in cosy teal fur, and a keen explorer, this lop-eared bunny loves gathering pebbles and peering into caves! Take a cool blue...

Bashful Luxe Bunny Luna is the dreamiest snow angel. This cloud-soft bunny has snow white fur, marshmallow paws and a glittery gold nose. A peaceful friend with long fold ears, Luna brings soothing...

Bartholomew Bear Bedtime is ready to snooze – just look at that tousled gingerbread fur! Bartholomew wears removeable PJs with rolled tartan cuffs and embroidered buttons. There's even a gap for his...

Winter Warmer Pippa Black Labrador is so excited for the winter season! This floppy-eared pup has hazel eyes, a fetching red bow and a fleece-trimmed hat. Pippa sits up keenly with her long tail...