Restrictions & Price Matching Policy

Coupon Restriction & Price Matching Policy

If you can prove that our competitor is selling the same baby product with a better price than we offer, we'll price match it.


Price Match Details and Conditions*:

•     Item must be identical (Active Baby claims the right to refuse items not 'identical' to desired product)
•     Retailer must have the advertised item in stock and be available for immediate sale
•     A Canadian retailer's original ad must be shown to us for approval (screenshot is not acceptable), and clarified by an Active Baby staff member
•     Active Baby claims the right to approve a competitor's advertised price and the availability of the item.
•     All matches may not consider pre-tax prices; guest is responsible for applicable taxes.
•     Active Baby claims the right to limit price match to proper quantities.
•     For matching eligible online competitors, the retail price must be current and shown on the Canadian competitor's website or mobile application at the time price match is requested (We do not price match with Amazon and Ebay).

Price match does not include the following:

•      Package offers
•      Advertising errors and/ or misprints
•      Display merchandise, returned or used
•      Damaged product
•      Gift Cards
•      Items out of stock in store at time of match request
•      Rebates or free/ bonus/ gift card offers
•      Coupons 
•      Paid loyalty membership or paid loyalty programs (loyalty prices that are associated with a membership)
•      Final Sale Items
•      Retail Events (ie- Black Friday / Cyber Monday Sales)
•      Boxing Day sale/ One Day sale offers
•      US/International sales websites


Holiday sales such as Black Friday, Cyber Monday and Boxing Day are not eligible for price changes. Discounts on said days will not be included on previous purchases and no price adjustment  

Active Baby claims the right to designate that price changes are not available during certain promotional events. 

A one-time price change will be allowed on any item within 14 days of initial purchase with original receipt. The difference will be issued into store credit. Please note price changes cannot be combined with products already on sale (as well as items that have free shipping or including a free item or accessory or are on clearance). Online orders can only receive price adjustments as a result of a change to the price of the item at Active Baby reserves the right to offer specified product price matches on designated dates.


Active Baby coupon codes are available online and, in our newsletters. If you are not already receiving coupons via email, please visit and register to receive our newsletter.

  • Online coupon codes are not valid in stores. (Online orders placed with a coupon code are considered discounted and thus are final sale)
  • Limit one coupon per customer online per order.
  • Coupons cannot be combined with other promotions, can not be applied to on-sale and clearance items.
  • Cannot be used on special orders, Gift Cards and Gift Certificate. 
  • Coupons can not be applied to the following brands: Uppababy, Bugaboo, Baby Jogger, Thule, Nuna, Maxi Cosi, Clek, Britax, Stokke, and Medela products. Restrictions may apply to certain products, check stores for details. 
  • Coupons can not be applied on furniture. 

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