Promoting an active lifestyle for parents and babies
When Chen and July Lu were expecting their first child, reality hit home that to get to a store selling items for an active mom and baby, they had to drive over a bridge to Vancouver.
"After our first daughter was born," July explains, "I was a very active mom. I joined a lot of groups with other young moms and we went hiking, skiing, snowshoeing, or just strolling. We used all kinds of outdoor gear, but there wasn't one shop that stocked a variety of products for active babies all under one roof."
Chen and July had always dreamed of opening their own business and a store catering for active babies and their parents seemed like a great idea.
"We wanted to create a place that catered to the active and outdoor lifestyle that we enjoy here on the North Shore," July says. "And we wanted something that sold more than cutesy outfits, blankets, and diapers."
The result is a store selling clothes, strollers, car seats and much more, all aimed at supporting an active, outdoor lifestyle for both baby and parent. July handpicks items for sale by researching products and viewing them in person to make sure they fit with Active Baby's emphasis on enjoying and protecting the environment.
"Offering products that are eco-friendly is very important to us," July notes. "Our Infant Essentials line features organic material that is kind to baby's skin and to the environment. We want to provide items that are as natural as possible."
"We offer a lot of locally-made and Canadian-made products," July says, "We check the quality of the goods and often test-drive the products with our own three young daughters."