Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ears and wings, this mighty pal gives legendary hugs. And just as a dragon guards their...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms and a goofy smile, this squishy rainbow brightens...

Tell someone special that they're your beak buddy with A Pair of Lovely Lovebirds. These colourful cuddlers are joined at the wing and love to cuddle up close. Fresh and fruity, these tropical...

For the cosiest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as freshly fallen snow. He sits so neatly on his beany...

Fun-loving and cheeky Bashful Tulip Pink Bunny is making her mark! This scrumptious pink bunny is looking for friends to share secrets and ideas with, and is a great listener with her soft, nuzzly...

The cheeky Amuseable Love Locks are inseparable, and very happy to be that way! These soft gold and silver locks have embroidered details and soft cord sides. One waves silver jersey arms and the...

Bold and bright in chilli red fur, Darvin Dragon is a mythical marvel. With a cosy turmeric nose and tummy, fluted wings with embroidered swirls, gentle spines, waggly ears and a chunky red wedge...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a bunny pal as soft as butter icing, summer days are so...

Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with squidgy-soft feet, a goofy grin and a supercool long fuzzy tail! Alice...

Bashful Pegasus is full of gentle magic, with dusky lilac fur, a cream suedette muzzle and padded wings with neat stitch detail. They're leaping clouds with lavender hooves, their plume mane and tail...

As bright and proud as the Moon itself, it's Bashful Owl from Jellycat. This sturdy bird stands plump and tall on mustard feet, with a matching beak, scalloped wedge wings, gossamer tufts and keen...

Stellan Sabre Tooth Tiger might have claws and long teeth, but they're actually beautifully soft! A cinnamon dandy with silky tufts, huge trumpet paws and a long, snuggly tail, Stellan has timeless...

The Ricky Rain Frog Bag Charm bounces along in true frog style! With a strong silver clasp, squeezable paws and a podgy tummy, this leaf-green softy makes any journey fun. And if you look closely at...

Bashful Oatmeal Bunny is a hearty hugger in cosy biscuity fur. Loyal and loving, with long, soft ears, this pal likes to hold paws with their friends. Take an oaty bunny for hikes and rambles, then...

Bring your backpack to life with the Otto Sausage Dog Bag Charm. This quirky accomplice has hazelnut-chocolate fur with a curious tail and flying ears! With a crabclaw clasp, silver chain and...

Bonjour! Sweater French Bulldog Purple is rocking the dog park in their lavender rollneck. This blue-grey pup has sweet stocky legs, a rumpled muzzle and a perky short tail, and if they want to run...

Rolling in from the sunny field, it's Amuseable Cauliflower! This bobble of goodness has fleecy florets, a cheery smile and cordy booties! This veggie's in vogue, with a funky jacket of foldy,...

Bodacious Beak Toucan takes the prize for the biggest bill in the rainforest! This dazzling bird has immaculate fur in tangerine, cream and liquorice, with a dapper bib, black beak marks, a perky...

Pretty Patisserie Éclair brings out everyone's sweet tooth! This artisan ami is scrumptiously snuggly, with puffy-soft choux pastry fur, a frilled hat of rich chocolate icing and a squidgy filling of...

Ambrosie Hare is oatmeal-cosy, with snow-flecked fur and golden suedey paws. With long, perky ears, expressive eyebrows, a cloudy bobtail and a peaceful smile, this huggable hare is such a soothing...

Bashful Luxe Bunny Luna is the dreamiest snow angel. This cloud-soft bunny has snow white fur, marshmallow paws and a glittery gold nose. A peaceful friend with long fold ears, Luna brings soothing...

Timmy Turtle needs a friend to cheer him up – or someone to have a good grumble with! This soft, sturdy guy has a green textured shell, embroidered fudge fur and squeezable feet. Don't be fooled by...

Amuseable Ramen is full of kawaii charm, from the cream-and-red bowl to the suedette chopsticks. Filled with wavy cord noodles, suedette spring onions and fluffy boiled eggs, as well as a pink...

When I Am Sleepy is a gentle story about a baby monkey who's looking for their bed! This quilted hardback is charmingly drawn, with a rhyming story and gentle humour. Just the gift for little...

Such a huggable hog! A loveable loaf of chunky chuckles, Hamish Hedgehog is so very happy! This caramel cutie has a squish-squash snoot, beany bobble paws and foldy ears,. With silky-soft spines in...

Backpack Unicorn is off on a quest! This brave little foal has tussle cream fur, a petal-pink mane and matching tail, and the sweetest suedey horn. Their unicorn backpack is fully lined and perfect...

Lottie Bunny Floral is ready for a picnic in a pastel blue dress with pretty flowers! This oatmeal bunny has long flopsy ears, squish-squash paws and a sweet expression. A lovely present for spring...

Pebble-grey with scrumbly speckles, Ambrosie Squirrel is simply adorable. Leaning back on a big squishy tail, this cheeky chum has such a fuzzy tum! With suedey grey paws for gathering nuts, tussly...

The Kitten Tails Activity Book is crammed with cats! This crinkle fabric book is full of fun pictures and kitty tails of many kinds! Cordy, stripey, spotty, fluffy – how many textures can you...

Little Snake is inquisitive, and likes to chat to the people they meet. This bright-eyed snake has the cutest stitch smile and a wriggly weighted tummy, and sits up proudly in green and cream curls,...

Someone's ready to pounce! Kitten Caboodle Grey is small but mighty, with a round face and tummy in soft pebble fur. This blue-eyed kitten has bobble paws and ears, a pink stitch nose and a...

Backpack Puppy is one intrepid dog, and they've packed a rucksack that looks just like them! This oatmeal pup has a cocoa patch tummy, flopsy brown ears and a button nose. Their backpack unfastens...

Lottie Bunny Ballet is having a rest after doing her very best barre routine! This dainty dancer has long leafy ears, a gentle smile and beige-apricot fur. She wears a peachy knit cardigan, tied with...

For summer fun, meet this silly sausage! Amuseable Hot Dog loves a trip to the fairground, trotting along on cordy feet. With a fluffy bread bun in beige and white fur and a gingery frankfurter...

Amuseable Taco is a bundle of fun with a very colourful hairdo! Fiesta-funky with foldy suedey lettuce and tomato, it's all about the green and scarlet! With a soft but stiffened taco shell, bobbly...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil-like fur in a dusky mauve hue adds to Maya's...

Penny Praying Mantis is a lovely jumble of legs, bug eyes and bendy body! With mottled fur in shades of emerald and pear, a fine cordy tummy and pert suedey feelers, this impish insect makes a...

A goal scoring triumph of a gift for any football fan! Amuseable Sports Football is a stylish monochrome character created from tessellating soft fur panels, fine cord legs with knee high socks and...